How Two Friends Built a $100 Million Company

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Step Four: Stay Nimble

Whereas giant companies can take years to bring a new product to market, Method has built up the wherewithal to introduce a new product in only a matter of weeks. Lowry and Ryan have focused the entire company around speed and innovation. Production is outsourced to more than 50 separate subcontractors, designs that don’t take off are pulled quickly, and Lowry and Ryan focus their energies on staying one step ahead of the corporate giants in the cleaning products space. Today, Method makes more than 150 products SKUs. "When you run through the legs of Goliath," Ryan told Inc. in 2007, "you need to spend a lot of time thinking about how to act so you don't put yourself in a place you can be stepped on."