How Two Friends Built a $100 Million Company

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The Rise of Method Home

Childhood friends Adam Lowry (left) and Eric Ryan didn't set out to reinvent an industry. But the combination of modern design and eco-friendly ingredients has made Method Home, the company they founded in 2000, into a $100 million behemoth. The story behind Method's now ubiquitous bowling pin-shaped containers of soap and dishwashing liquid is more than your typical bootstrapping saga. Think soapy concoctions mixed in bathtubs, drained checking accounts, and a business that barely squeaked through the dot-com bubble. Here's how Method did it.