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How to Use Crowdsourcing for Business
In crowdsourcing, companies leverage the work of many distributed individuals with whom they have loose, ad-hoc relationships. Doing so can offer competitive advantages. So say Lukas Biewald, founder and CEO Crowdflower, a labor-on-demand company that builds technology to get reliable results out of crowds, and Leila Janah, founder of Samasource, a nonprofit that provides poor women, youth, and refugees throughout the world with computer-based work.