"How We Make It Greener"

Kurt Hettle
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Cheaper isn’t always better.

The price of using man-made materials is low, with most synthetic leathers costing between $2 to $4 per square foot to produce in Asia. Buying raw materials for an iWooly can be two to three times more expensive, with domestically tanned leathers running between $6 and $8 per square foot. Still, Murillo says, using U.S. labor to produce high quality materials is worth any extra cost. “We’re boosting our local economy, which has tremendous value,” he said.