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Don’t forget about the packaging.
“Many times the packaging can be equal to and sometimes greater in volume and weight than the actual product being shipped,” Murillo says. Each iWooly comes packaged in un-dyed paper and vegetable plastic that is easily recyclable, thereby minimizing any unnecessary waste. Murillo also looks for local partners who share similar, eco-conscious values. About 50 percent of the company’s sales are with retailers. The other half comes directly from online sales, where customers shell out $29 for an iWooly iPhone case.