9 Big Idea Business Books You Need to Read Now
1. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renée Mauborgne.
Blue Ocean Strategy is a contrarian business book and the only one I've ever read cover-to-cover," says Carey Smith, founder and CEO of $125-million Big Ass Solutions in Lexington, KY. "The authors emphasize searching for spaces without competition and then staying ahead of it. Opportunity is always in the unexplored." In other words: If disruption and business model innovation on your radar, this is the book for you.