9 Big Idea Business Books You Need to Read Now
3. "The First Mile" by Scott D. Anthony.
Whether you're a startup or a mature organization, the lifeblood of your company comes from the process of turning ideas into action. Anthony's book (which comes out in early May, but which I've already read, thanks to the power of media-privileged advanced copies) is a primer on how to do it, by an innovation expert who's worked side by side with the legendary Clayton Christensen. (Christensen is the coiner of the term "disruptive innovation" and an evangelist of Peter Drucker's theories about articulating what "job" your customers are truly paying you to do.)