9 Big Idea Business Books You Need to Read Now

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4. "The Innovator's Extinction" by David Ulmer.

A footnote in "The First Mile" calls this unheralded gem "a fun, somewhat subversive book." Perhaps most enticing, Anthony warns readers: "Some of the advice in this book should be followed with caution, but Ulmer bears the scars of trying to drive innovation inside several large companies, and a lot of his observations ring all too true."