Immigrant Edge: 9 Wildly Successful Entrepreneurs

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Jose Prendes
CEO, PureFormulas.com, an online retailer of health and wellness products with $19 million in revenues.
Country of origin: Cuba

Living in Cuba, you learn to be resourceful. There was no freedom--even buying a car was done through the government. Pretending to like the system was hard, and my parents struggled. When I came to Miami, I wanted to earn a decent living. I started a website to sell pet and veterinary supplies. Then I wanted to sell vitamins and supplements for people. I do that now with PureFormulas. If I had stayed in Cuba, I wouldn’t have had the same opportunities. Looking at my successful business and children, who can enjoy freedom and not worry, makes me happy every single day.