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CEO and co-founder of Product Movers, which provides custom design and packaging services, and has revenues of $10 million.
Country of origin: India
I learned a great lesson in business when I was 16 years old. I worked with a volunteer organization in Calcutta and started a clinic. Other free clinics hadn’t worked because people wouldn’t continue to take their medications. So we charged something nominal, like 50 cents. People felt it wasn’t charity. They made the choice to buy the medicine so they were committed to the treatment. That first startup gave me great insight. Empowering your customer is important. Today, I always make sure to involve my customers in our work.