America's Coolest College Start-ups 2013

6 of 13
Courtesy Company

Alcohoot

Two former Israeli soldiers, Ben Biron and Jonathan Ofir, took a harsh reality--the high rate of alcohol-related deaths--and turned it into a potentially big, life-saving business opportunity. They created Alcohoot, a breathalyzer that wirelessly connects to a smartphone and mobile app. With it, you can test your blood alcohol level--using your height, weight, age, and gender--and, if needed, order a taxi, or find restaurants nearby.

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