Inc. 5000: 5 Stories of Grit & Resilience

6 of 6

Risk Inclined

CandyRific
Louisville

No. 2,676
2011 Revenue: $47 million
Three-Year Growth: 88.4%

Which entrepreneur would expand overseas in the middle of a recession? Rob Auerbach. "It was the scariest and best decision I've made in two years," he says. "International sales are now 35% of our business. American culture is exported to the world, so there's a demand for our products." This classic candy business, founded in 2000, shows that a simple-but-well-executed concept can be more than a little fruitful: The company has been on the Inc. 5000 seven times, and nearly doubled its revenue from 2008 to 2011.