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Streamline the Payment Process: Philanthroper
What good could possibly come from one person giving one dollar at time? Not much. But once you get thousands of people giving a buck, then you may be onto something. That's the idea behind Philanthroper.com, a start-up founded in 2011 that allows individuals to donate $1 to vetted non-profits with a click. Money is debited from users' accounts directly to the charities, which, says founder Mark Wilson, makes the process of donating much simpler than previous methods of giving. "I wanted to modernize the world of donation to appeal to today's Internet culture," he says.
Lesson: Think small and simple when it comes to transmitting payments.