Innovation Inspiration From Nonprofits

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Make It Fun for Your Customers: FreeRice

Freerice is a novel concept: visitors to the site are prompted with simple, multiple-choice questions—"What does the word 'terrible' mean?" for instance. When a correct answer is submitted, 10 grains of rice are automatically donated to a needy country. The rice is paid for by banner ads that appear below the quiz, and then are distributed by the UN World Food Program. Since launching in October 2007, the site has given away over 93 billion grains of rice—which has helped feed about five million people.

Lesson: Make your site fun, and think about using gamification to boost customer interaction.