Innovation Inspiration From Nonprofits
Combat Counterfeits With Texting: mPedigree
Bright Simons wanted to confront a massive problem in Ghana: each year, hundreds of thousands of people die because they ingest counterfeit drugs that are actually just placebos. Simons formed mPedigree in 2007, an organization that partners with telecommunication companies and pharmacies so that whenever a new drug is released, its packaging includes a scratch-off ID code. Using their mobile phones, recipients' can text in the ID number, which then pings back whether or not its real. The non-profit supports itself through partnerships with a variety of organizations, including the World Economic Forum Technology Pioneers Program, Ashoka, and Nokia.
Lesson: Texting isn't just a way to chat with a friend—they can be used in a variety of ways within your organization.