The Ins and Outs of Growing a Business, Jeff Bezos
Jill Greenberg
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Jeff Bezos: Follow Your Passions

Jeff Bezos grew up programming computers, so he definitely noticed when Web usage started growing at 2,300 percent a year in 1994. It was his natural curiosity about computing trends that not only led him to create, but it also kept him intrigued by the business. "One of the huge mistakes people make is that they try to force an interest on themselves," he told Inc. in 2004. "You don't choose your passions; your passions choose you."