The Ins and Outs of Growing a Business
Jim Koch: Patience Is a Virtue
Jim Koch left a $2,500-a-day consulting job to get into the business of selling beer. Over a decade after founding Boston Beer Co., which manufactures Samuel Adams, he realized that growing his business was taking a lot longer than he anticipated. In 1996, he told Inc., "We are the 10th-largest brewer in the United States. Do you know what that means? We have one two-hundredth of the beer market. That's minuscule. Twelve years of busting my ass, and we've gone from nothing to infinitesimal. If I'm lucky, I'll go another 12 years and get to be small. That's my life's work."