The Ins and Outs of Growing a Business

iVillage, work-life balance
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Candice Carpenter: Do What's Manageable

There's no use in constantly striving for something that will always be out of reach. That was iVillage founder Candice Carpenter's philosophy in 2001, a year after she resigned as CEO. She decided that finding the perfect equilibrium between running a popular women's website and enjoying her personal life was just not possible. "Balance is the new form of self-torture," she said. "If you grew up with a picture of Twiggy on the wall, I think balance is the same sort of thing: You can try to attain it, but it's just not happening."