The Ins and Outs of Growing a Business

ABC Home, Evan and Paulette Cole
Dove Shore Photography
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Evan and Paulette Cole: Always Seek Improvement

Husband-and-wife team Evan and Paulette Cole co-founded ABC Home in the early 1980s. Over time, their visions for the business diverged. She wanted to steer the business toward socially responsible ventures, while his focus was on the bottom-line. The couple separated in 2000, and Evan took charge of the company. He treated his staff with tough love and a critical attitude. In 2002, he said of his approach, "Stay constantly irritated. When you walk through your business, focus on what's wrong. What's right is what you pay your staff for."