The Ins and Outs of Growing a Business

Nucor Steel, management strategy
Nucor Corporation
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Ken Iverson: Simplify Your Business

When Ken Iverson orchestrated the turnaround of Nucor Steel from near bankruptcy into one of the largest steel companies in the United States, he did it by paring things down. He reduced levels of management and scrapped perks like reserved parking spots and special health benefits. He once told an Inc. editor, "My most crucial role is maintaining simplicity. When I see two or more people gathering at the coffeemaker, I know they're making this business more complex than it needs to be."