Inspired Orientations

Everett Collection
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Inspire New Employees to Succeed

New hires at Foot Levelers, a maker of chiropractic products, watch a DVD of "Rudy," the 1993 inspirational football drama. CEO Kent Greenawalt asks for everyone's impressions of the film. Then he passes out a sheet that identifies practices that made Rudy successful: Stay focused, have heart, plead your case, finish what you start, and a dozen more. Greenawalt estimates that several hundred people have watched "Rudy" in the 15 years he has screened it at the Roanoke, Virginia, company. "It moved me," he says of the film. "I decided: That's the kind of person I want working for this company. We've made it a policy that within 90 days, every new hire sees it. It's a rite of passage."