Is Your Name CEO-Worthy?

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Baby name expert Albert Mehrabian, Ph.D. (pictured), gave 165 undergraduate students at the University of California a list of names, specific adjectives, and a numerical scale for each adjective. After completing a factor analysis of the different adjectives, Mehrabian created four basic dimensions that form our impressions of names. The dimensions are Ethical-Caring, which includes traits like being trustworthy and loyal; Popular-Fun, which includes being playful and outgoing; Successful, which includes characteristics like ambition and assertiveness; and finally, Masculinity-Feminity. Combining the first three dimensions creates an overall name attractiveness score for each individual name. This rating system helps explain why these first names—the most popular CEO names from this year's Inc. 5000 list—are so prevalent among successful business leaders.