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Imagine: How Creativity Works by Jonah Lehrer
Sure, some people are more creative than others, but we can all be more creative, more imaginative, and more productive. As Lehrer describes, creativity isn't a gift, it's a process, and one we can all use more effectively. If you've struggled to come up with a big new idea—or any idea—this is your book.
Plus Lehrer thinks holding brainstorming meetings is a bad idea. Gotta love him for that.