Best 2011 Books for Entrepreneurs

Daniel Kahneman
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Thinking, Fast and Slow
by Daniel Kahneman

Best reason to read it: Thirty pages into Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made. Kahneman looks at fast, intuitive, emotional decisions vs. slower, theoretically logical decisions and shows how the two combine (and compete) to help us make judgments—many of them wrong. You’ll learn about risk, predictions, overconfidence, and how to make better decisions. It sounds like heavy going but Kahneman makes it fun, especially if you enjoy laughing at yourself.
Fun takeaway: Framing matters; German judges tended to give a shoplifter a longer sentence if they had just rolled a high number with a pair of dice. Think about that the next time you start to negotiate.