Best 2011 Books for Entrepreneurs

Joshua Foer
Lisa Gross
12 of 13

Moonwalking With Einstein
by Joshua Foer

Best reason to read it: While technically not a business book, Moonwalking With Einstein offers a lot to every entrepreneur. Why? We are what we remember, in life and in business. Foer shares practical—and easy—ways to improve your memory while describing his attempt to win the U.S. Memory Championship (the existence of which is a sure sign there’s a competition for almost anything.)
Cool quote: “People used to labor to furnish their minds. They invested in the acquisition of memories the same way we invest in the acquisition of things.”