Best 2011 Books for Entrepreneurs

Steven Levy
3 of 13

In the Plex
by Steven Levy

Best reason to read it: Granted it’s a little on the fan-boy side, but In the Plex is probably the best account of the birth and growth of Google. You’ll get a look at the decisions, both technical and business, that made the company what it is. It's a true inside look at the company and its major (and relatively minor) players, and a non-geeky description of how the various technologies work.
Feel free to skim: Don’t fret if the technical details, especially early on, are hard to follow. Understanding how technologies work isn’t as important as knowing how their use impacts the business.