Best 2011 Books for Entrepreneurs

Craig Marks and Rob Tannenbaum
Krisa Steinke and Fred Aguilino
10 of 13

I Want My MTV: The Uncensored Story of the Music Video Revolution
by Craig Marks and Rob Tannenbaum

Best reason to read it: If you’re of a certain generation you’ll love I Want My MTV if for nothing more than all the stories behind the music videos. If you’re not, you’ll love the insiders’ account of how a few people with an idea built a company and sparked massive cultural change. Either way you’ll wish that you too could create a business where other people created and provided your product at no cost to you.
Unfortunate outcome: You’ll feel really bad for Billy Squier.