Best 2013 Books for Entrepreneurs
'The Effortless Experience' by Matthew Dixon et al
If your goal is to create a better customer experience (and if it's not, what are you doing that is more important?) "The Effortless Experience" is filled with practical ways to better serve your customers and meet them on their terms, which are the only terms that matter. Most customer service books are extremely long on the "why" question and extremely short on what to actually do. Dixon et al realize the "Why?" is self-evident and focus exclusively on what you need the most: concrete tools for creating loyal customers.