Great Entrepreneurs on the Companies They Love

Shenandoah Bicycle Company, Jeff Haden
Photo of Shenandoah Bicycle Company courtesy
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Shenandoah Bicycle Company

(Ok, this one is my suggestion.)

Walk into some ski shops, auto repair facilities, etc., and you often walk out feeling inadequate. Specialized knowledge, lingo, and jargon can sometimes be used like a weapon to exclude those less knowledgeable or experienced.

Admit it: You've been treated that way. It sucks.

That doesn't happen at my favorite business, Shenandoah Bicycle Company. They're patient, helpful, eager to share their love of cycling... and always willing to overlook my dumb questions and near-complete inability to maintain my own bikes.

A great businesses always makes you feel like you belong, even if you don't.

Jeff Haden

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