Great Entrepreneurs on the Companies They Love

Edward Wimmer, Clif Bar
Photo of Edward Wimmer courtesy Road ID
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Edward Wimmer on Clif Bar

I love Clif Bar primarily because the founder, Gary Erickson, tells a great story:
"In 1990 I lived in a garage with my dogs, skis, climbing gear, a bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long bike ride with my buddy Jay. We’d been gnawing on some 'other' energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, 'I could made a better bar than this.' That's the moment I now call 'the epiphany.' Two years later, after countless hours in mom’s kitchen, the Clif Bar became a reality. And, the mission to create a better-tasting energy bar was accomplished. Thanks, Mom."

Each time I buy a Clif Bar I think of this story and feel good that I bought something from real people and not some faceless enterprise. Great companies have a heart and soul and make you forget that you're doing "business."

Edward Wimmer, founder and co-owner of Road ID