Great Entrepreneurs on the Companies They Love

5-Hour Energy -- Larry Kim
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Larry Kim on 5-Hour Energy

As a marketer I admire companies that have really strong marketing. One company I'm very impressed with is 5-Hour Energy. It's everywhere. I see it at Costco, at 7-11, on television... they even showed up at our offices one day to give out free samples! (I couldn’t believe it!)

The sales team at my company uses 5-Hour energy and so do I. But what I really admire is their business model. The target market is huge and the margins must be amazing. And it’s not rocket science either... it’s just one of those businesses where you find yourself asking: “…Now why didn’t I think of that!?”

Larry Kim, founder and CTO of WordStream