How to Succeed in 2013

Derek Sivers, founder of CDBaby and HostBaby
Sivers.org
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Derek Sivers, founder of CDBaby and HostBaby

"Succeeding in 2013 is the same as succeeding in 1913 or 2113. Just like we know there will be gravity, and water will still be wet, there are laws that don't depend on predicting the future. You know that people love a human connection--sincerely feeling valued, heard, and important. Your unique angle is how well you personalize that, and do it sincerely. You know that people love a "wow"--getting more than they expected. Your unique angle is finding which "wow" you can do that would mean the most to them. Chasing trends and fads is like buying a speedboat when your health is failing. Forget the shiny new distraction, and focus on the core stuff that you haven't mastered yet."