How to Succeed in 2013

Shama Kabani, founder and CEO of Marketing Zen Group
Courtesy Company
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Shama Kabani, founder and CEO of Marketing Zen Group

"Forget search engine optimization. Focus on user experience optimization.

"In 2013 search engines will tighten their algorithms. I expect many websites that have focused on 'tricking' search engines (unintentionally or intentionally through black hat practices) will find themselves losing rankings and traffic. The best way to thrive online in 2013 will be to focus on improving the user experience. That means high quality relevant content, a user-friendly interface, and an integrated search and social media effort. As competition for attention increases, shortcuts will continue to falter."