How to Succeed in 2013
Katia Beauchamp and Hayley Barna, co-founders of Birchbox
"We'll be focusing heavily on the mobile experience. We're also excited about integrating video to enhance the shopping experience, in particular how YouTube fosters conversations among communities.
"We're thinking more about personal development for our employees, providing more opportunities for them to share their skills and a budget for them to buy books or take classes to expand their expertise. And as our business grows in complexity and size we're looking towards new productivity and communication tools. We've had great success with Asana and are planning to implement project-specific group chat for real-time interaction outside of the inbox and meeting room."