7 Ways to Ace Holiday Promotions

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Make it Personal

"One of the first things small businesses are turning to this year is a personal touch," says Scott Steinberg, CEO of TechSavvy Global, a consulting and market research firm.

The challenge, then, is to find the right fit for your business without coming off gimmicky and offering something people actually want.

If you sell handbags, consider offering monogramming services; if you sell compacts, offer on-site engraving.