7 Ways to Ace Holiday Promotions

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...and Don't Forget

Cooking classes. Wine tastings. Opportunities to meet a famed expert.

These are solid ways of grabbing your customers' attention, says Steinberg, and allow you to see your customers up close.

Start by reaching out to journalists and calendar editors a month in advance, says Johnny Earle, the founder and CEO of Johnny Cupcakes, a T-Shirt maker, and make sure everything you market's distinctive.