7 Ways to Ace Holiday Promotions

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Hold a Flash Sale

Flash sales are still effective for getting the word out, as long as you handle it right.

First, don't mark down relatively pricey products unless you're desperate to offload them. Second, make sure the product's desirable, as consumers can sniff a bad deal from miles away.

Retail experts say the best flash sales have some combination of a two-hour window, which creates a sense of urgency, and markdowns between 50 and 70 percent off.