7 Ways to Ace Holiday Promotions
"I tell my clients to be very, very selective about how you use social media," warns Julie Bauer, the CEO and founder of Grok, an advertising agency based in New York. "You don't want to just shove stuff at people."
Before you succumb to temptation, set a guideline for how many times a week you'll post and think about what you're posting.
"Is anyone going to be interested in this? And are you giving the customer something valuable or information that's going to lead to a better decision?"
If not, you'd better hold off.