7 Ways to Ace Holiday Promotions

Carol Pyles/Flickr
7 of 8

Show Them the Value

Across the board, shoppers are really looking for convenience, value, and trust, says Steinberg.

"A lot of companies are competing on loyalty, local awareness, and really positive word of mouth, which has become the most valuable currency of all," he says.

To that end, think of introducing bundles, coupons, and throwing in extras free of charge. Keeping your current customers happy will go a long way in attracting new ones.