How to Be a Big Shot on Instagram

Judd Apatow
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A Powerful Platform

Small businesses might want to rethink joining Instagram. With 200 million monthly active users, it's one of the few apps users check daily and among the most popular with millennials.

"We don't really hype our products," says Mike Macadaan, creative director for ThisIsGround, a handmade leather goods shop in Downtown L.A. "We get our Instagram community to do it for us."  

Inc. asked him and four other Instagram masters how they found success on the platform.