7 Celebrities Bitten by the Entrepreneurial Bug

Nas/12 Society
12 Society
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Nas/12 Society

Starting a company requires a healthy dose of ego--a belief that you have something you can offer the world. And that's exactly what rapper Nas has. “I joined 12 Society because I thought it would be a dope way to share my taste with the world," he told Inc.com. The company is a style recommendation engine: Consumers pay $39 a month to receive a box in the mail filled with products selected by a celebrity. Each star is a co-founder, not just a spokesperson.