Making of a Start-up Video

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The Plan

The more time you spend on the planning stage, the better. The first step is to pick a style: Are you going for cheeky and sarcastic, or serious and to the point? At this point you also need to decide if your video will be live action or animated. Krumeich says it's helpful to pick a handful of good examples from similar companies, and find what they have in common--then get to work. Here, Krumeich uses a whiteboard to scope out ideas and choose the overall theme of the video.