Making of a Start-up Video

Bloodhound
Bloodhound
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The Script

A good script is your first task. One way to go about it is to dissect the videos you like. Transcribe them into a text file so you can analyze them as a team. This exercise can also help you determine the right length for what you want to say. In this example, the script for a promotional video for Square is shown next to the Bloodhound script, offering a side-by-side comparison.