Making of a Start-up Video

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The Visuals

If you're going to show off an app, you will need source images to use in your new video. Krumeich says you want to create a sense of familiarity when the user downloads and tests out the app. In other words, your images should mirror what users will experience. (The same rule applies to any product or service--give customers a taste of what is to come.) He says to focus on the sections of the app the user will see the most and the splash screen with the logo.