Making of a Start-up Video

Bloodhound
Bloodhound
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The Demo

Of course, for a mobile app, you’ll need to show how it works, not just static images. Bloodhound used an overlay of a screen with a green-screen background to make screen recordings that look colorful and crisp. The lesson, he says, is to show the product in action. You're telling a story, so make it fun to watch but also useful.