Making of a Start-up Video

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The Music

Music helps tells a story as well. A light techno beat may convey that you’re hip, while a swirling orchestration gives your product an air of seriousness. Of course, make sure you can acquire the rights to use the song first. Krumeich says the most important decision has to do with the mood: A piece of music needs a certain tempo and style that matches what you are trying to tell about your product.