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Putting It All Together
You’ll need video editing software or a studio to do the final work for you. Krumeich says it takes on average about three weeks to edit a live action video, and three months for an animated video. Bloodhound spent $25,000 to produce five commercials.
In the end, you have one goal: “If you had no idea what your company did, would you understand based on only the video? If the answer is yes, your video does an effective job at communicating your desired message,” says Krumeich. Watch the final Bloodhound video here.