The Most Important Color in Business?

Turquoise
House of Ties
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2010: Turquoise

2010 was the year of turquoise--a color inspired by the water and the sky. "Through years of color word-association studies, we also find that to many people, turquoise represents an escape, taking them to a tropical paradise that is pleasant and inviting--even if it is only a fantasy," Pantone said in a news release.

What it conveys: comfort, healing, compassion, truth