Highlights from Inc.'s Live Chat Series on Innovation
Jason Fried on Fostering Innovation in Your Company
Jason Fried, co-founder of 37signals, a software firm based in Chicago, and co-author of the book Rework thinks innovation is overrated. People should focus more on producing products that are useful. When asked about how to foster that sense of useful innovation among employees, he said: "It's up to the leaders…to continue to remind people that usefulness, clarity, ease of use...are the things that actually truly matter to your customers over the long term. It’s not about coming up with innovative ideas. I think that’s a great way to lose focus on what’s really important, which is building something that’s useful."