6 Services to Help You With Mobile Marketing
Reach: 725,000 users
Cost: About $50 a month per business location
Rubio's Fresh Mexican Grill, a West coast chain of 195 eateries, began placing coupons on Yowza this summer to reach people searching for a lunch spot. According to Larry Ruskino, the chain's senior vice president of marketing and product development, once the company switched to Yowza, they saw a 4 percent redemption rate on coupons - four times what they were getting through direct mail, or ads in the Sunday paper.